Program Committee
Prof. Dr. Susanne Boll (Coordinator)
- Media Informatics and Multimedia Systems, University of Oldenburg, Human Machine Cooperation, OFFIS – Institute for Information Technology, Oldenburg
Prof. Dr. Sarah Diefenbach
- Market and Consumer Psychology, Ludwig-Maximilians University of Munich 
- Prof. Dr. Marc Hassenzahl* 
- Ubiquitous Design | Experience & Interaction University of Siegen 
- Prof. Dr. Niels Henze* 
- Socio-Cognitive Systems, Institute for Visualization and Interactive Systems, University of Stuttgart 
Prof. Dr. Antonio Krüger
- Ubiquitous Media Technology Lab (UMTL), Saarland University and Innovative Retail Laboratory (IRL), German Research Center for Artificial Intelligence (DFKI)
